Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Rubber Division IEC
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • War in Ukraine
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • 2022 Hose & Belt Manufacturers Conference
    • 2022 International Silicone Conference
    • 2022 International Tire Exhibition & Conference (ITEC)
    • 2022 Women Breaking the Mold
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Tire
May 11, 2021 11:46 AM

Bridgestone phases out century-old truck tire brand

Bruce Davis
Tire Business
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    NASHVILLE, Tenn.—Bridgestone Americas Inc. has phased out the Dayton medium truck tire brand, eight years after reviving it as an entry-level product targeted at independent drivers and small fleets.

    Prior to relaunching the century-plus-old brand in 2013, Bridgestone had "retired" it in 2010. The company had sourced Dayton-brand tires offshore.

    In 2015, the company debuted a promotional campaign for the brand under the tagline, "Tires for Truckers," to promote the brand as "tires designed for truckers" such as small fleets and owner-operators focused on their work.

    The campaign featured a dedicated website, daytontrucktires.com, but that site is now offline.

    Bridgestone has controlled the Dayton brand since 1988 when it bought Firestone Tire & Rubber Co., which in turn had owned the brand since 1961 when it bought the tire business of Dayton, Ohio-based Dayton Rubber Co. The company and brand date back to 1910.

    Bridgestone instead said it is focusing on the Firestone brand and Bandag retreads as options that deliver a strong total-cost-of-ownership value proposition.

    Bridgestone phased out Dayton-brand passenger tires in 2011-12.

    During the 1990s Bridgestone supplied Dayton-brand race tires to and sponsored the the predecessor of today's IndyLights series, known as the Dayton Indy Lights Series from 1991-2001.

    Related Article
    Bridgestone bringing back Dayton medium truck tires
    Bridgestone to discontinue Dayton truck tire line
    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Officials shut down molding plant blamed for chemical leak in Michigan
    2
    Gust: Tire recycling starts at inception
    3
    Bridgestone investing $36 million on hose capacity expansion
    4
    Circularity critical to solving the sustainability conundrum
    5
    USTMA offers priorities on 6ppd alternatives study
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Plastics News China
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Rubber Division IEC
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • War in Ukraine
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • 2022 Hose & Belt Manufacturers Conference
        • 2022 International Silicone Conference
        • 2022 International Tire Exhibition & Conference (ITEC)
        • 2022 Women Breaking the Mold
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
    • Advertise
    • DIGITAL EDITION