TOKYO—Bridgestone Corp. is marking the 90th anniversary of its founding this year with a series of initiatives under the umbrella "90th and Beyond" that will be implemented leading up to the company's 100th anniversary in 2031.
Through these efforts, the company aims to foster unity among employees while working to accomplish its vision of "Continuing to provide social value and customer value as a sustainable solutions company toward 2050."
The first initiative is the creation of web page dedicated to the company's history and the debut of a 90th anniversary logo.
Commenting on the event, Global CEO Shuchi Ishibashi said: "Bridgestone has continued to overcome countless challenges, even in the face of uncertainty and turmoil, as it has proceeded to gain experience, learn and grow into a stronger company.
"I have great appreciation for our customers, business partners, community members and various other stakeholders who have supported Bridgestone throughout its long history. We will continue to place sustainability at the core of our management as we advance past our 90th anniversary and seek to grow into a sustainable company together with society and customers."
One of the fundamental principals espoused by company founder Shojiro Ishibashi is that a simple profit-seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.
He also said he believed an enterprise that does not serve society cannot last, a conviction the company has held since 1931.
In 1968, Bridgestone defined its corporate mission as "Serving Society with Superior Quality." The company continues to pursue this mission, which serves as the bedrock grounding the actions of the approximately 140,000 Bridgestone employees around the world.
Based on this mission, Bridgestone has put forth its vision of "Continuing to provide social value and customer value as a sustainable solutions company toward 2050."