TOKYO—The way Zeon Corp. sees it, tires can be more than fuel-efficient. Tires can have sustainability built into their rubber compounds.
On Oct. 2, Zeon took a step toward helping to ensure tire makers have the kind of sustainable synthetic rubbers they need. Zeon Chemicals Singapore, a subsidiary of Tokyo-based Zeon Corp., signed a memorandum of understanding with Shell Eastern Petroleum (Pte.) Ltd. that would ensure the supply of biomass-derived butadiene for the production of Zeon's SSBR.