DENVER—VF Corp. has started the world's first "regenerative rubber" pilot via a collaboration between its The North Face Inc., Timberland L.L.C. and Vans Inc. brands, with consultancy Terra Genesis International (TGI).
Under the project, the brands' first regenerative rubber footwear products will launch in 2023, VF stated in its latest sustainability report
The initiative is currently centered on a pilot collection scheme in Thailand, according to the Denver-based apparel, footwear and accessories group.
For its part, TGI stated separately that the project goals included "revitalizing the traditional agro-ecological system" in Thailand.
The pilot, added the firm, would improve rubber farmer and community well-being, while meeting "sourcing requirements for 500 (metric tons) of rubber by 2023."