In Indonesia, the cultivation of natural rubber is one of the traditional sources of income for the local population.
The different activities will be implemented in line with the goals of the Global Platform of Sustainable Natural Rubber (GPSNR), the multi-stakeholder platform for the sustainable development of the natural rubber business, of which Pirelli, BMW Group and BirdLife International are founding members.
The partnership between Pirelli and the BMW Group in support of Indonesia's Hutan Harapan forest is part of a joint pathway to sustainable natural rubber. In this context, Pirelli developed and produced the first tire in the world, a Pirelli P ZERO, certified by the Forest Stewardship Council (FSC), fitted on the new BMW X5 Plug-in-Hybrid, in turn the first car in the world equipped with tires with this certification.
On the ground in Indonesia, the project is being implemented by a number of NGOs coordinated by the local consortium PT Restorasi Ekosistem Indonesia (PT Reki).
The project is located in part of the Hutan Harapan rainforest (island of Sumatra), which is home to around 1,350 different animal species. It will take the form of a series of initiatives aimed at improving the quality of life of the indigenous community by protecting farmers' land rights and promoting women's rights, conserving a deforestation-free area of nearly 6,700 acres and protecting several endangered species.