Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Best Places to Work
    • Rubber Division IEC
    • War in Ukraine
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • Airless Tires
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • Ask the Expert
    • Healthcare Elastomers Conference
    • Rubber In Automotive Conference
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. Sustainability
January 21, 2022 04:41 PM

Pirelli, partners working to save longleaf pines

Rubber News Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Pirelli Berry College Nature Conservancy save longleaf pines
    Pirelli

    Longleaf pines once dominated the southeastern U.S. landscape, but their numbers of dwindled significantly.

    ROME, Ga.—Pirelli North America and Berry College will collaborate on a major sustainability project to restore the rare longleaf pine habitat in and around Pirelli's factory in Rome, which sits just to the northwest of Atlanta.

    The Longleaf Pine Project initially began as a partnership between Berry College and The Nature Conservancy in Georgia, since a mountain where the longleaf pine exists is on the Berry College campus.

    "Longleaf pine forests once occupied over 92 million acres throughout the southeastern U.S. and now cover only about two percent of the original range," Pirelli said in a Jan. 17 press release. "Mountain longleaf pine forests are particularly rare, originally occupying mountain slopes in northwest Georgia and northeast Alabama."

    Using controlled burns, the project initially will look to restore about 300 acres of land, with another 100 acres to be restored as fertile land after that.

    Tire makers' sustainability efforts
    Powered by sunshine: Bridgestone, Nokian turn to solar power for U.S. plants
    Stepping into sustainability: Hankook launches shoes made from recycled tires
    Goodyear produces tire made from 70 percent sustainable materials

    In total, about 500 acres of mountain land will be restored when the project is complete. Pirelli's contribution will support plantings on Berry College's property.

    "Our support of the Longleaf Pine Project once again demonstrates Pirelli's focus on environmental sustainability and commitment to local communities, central to our development strategy and fully integrated into our business model," said Maureen Kline, Pirelli North America vice president of public affairs and sustainability. "In a special year for Pirelli, as we celebrate our 150th anniversary, we are even more committed to ... investing in sustainable growth for our planet, conscious that this is also essential for the future of our business."

    Berry College and Pirelli will look to involve the community in the conservation process, and educate the public on the advantages of longleaf pines and proper fire management.

    Pirelli

    Pirelli, Berry College and The Nature Conservancy are partnering to help revive the longleaf pine population.

    "The Berry College Department of Land Resources, in cooperation with The Nature Conservancy, recently committed to a plan of replanting approximately 500 acres annually into longleaf," said Tim Chesnut, Berry College Forestry Manager. "Soon after becoming director of Berry College's Department of Land Resources, Gary Will spearheaded the process of partnership with The Nature Conservancy.

    "Pirelli's entry into this partnership will greatly benefit this endeavor. Every acre will require significant work beforehand to prepare the sites for planting, and afterward to tend to the trees to promote their health and growth."

    An initial planting will be conducted Jan. 29, during which Pirelli employees and Berry College students will be guided by Berry College faculty and Conservancy staff.

    A key focus of Pirelli's global sustainability mission is to create value in the neighborhoods and cities where the company exists. In Rome, the Modular Integrated Robotized System was created for the production of high-performance tires.

    The Rome facility also produced the first Forest Stewardship Council-certified tire in 2021, evidence of Pirelli's proper management of its global natural rubber and rayon plantations, assisting those local communities and farm workers.

    Milan, Italy-based Pirelli has 19 production facilities in 12 countries and a commercial footprint of around 15,900 points of sale in 160 countries. Rome, Ga., represents the first tire production facility in the U.S. for Pirelli.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    AirBoss 2022 results drop because of fall in nitrile glove needs
    2
    EU approves Yokohoma's Trelleborg Wheel Systems purchase
    3
    Inspiring tires: 5 big winners at Tire Technology International awards
    4
    Datwyler: Where could electrically conductive elastomers be used?
    5
    Pros and Cons: A look at 4 emerging sustainable carbon black methods
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Best Places to Work
      • Rubber Division IEC
      • War in Ukraine
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • Airless Tires
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • Healthcare Elastomers Conference
        • Rubber In Automotive Conference
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION