SEOUL, South Korea—For Nexen Tire Corp. sustainable just got a little more sustainable.
The South Korean tire maker has unveiled a demonstration passenger car tire that it is says comprises 52 percent sustainable materials. It's an accomplishment that the company said embodies its commitment to being one of the "most forward-thinking tire companies in terms of ESG."
The tire itself uses 44 percent renewable materials—natural rubber, bio-based synthetic rubber and rice husk ash silica, among others.
Another 8 percent of the materials are derived from recycled materials such as polyester cord made from recycled plastic bottles and bead wire derived from scrap iron.