SEOUL, South Korea—Nobody said sustainability was going to be easy. And that's OK with Hankook Tire & Technology Co. Ltd.
Because the tire maker is going to do it anyway.
The way Hankook sees it, manufacturing fully sustainable products isn't an option. So, the tire maker is 100-percent committed. Even if it means facing some challenges along the way.
"Sustainability is the core of our business," Aiden Seo, project leader for Hankook's Sustainable and Future Material Development Team, told Rubber News. "We want to make the driving experience friendlier, and this includes being friendlier to the planet we live in."
Being friendlier to the planet involves dialing back on fossil fuel usage. So, by 2050, Hankook aims to replace all of its petroleum-based tire materials with the 100-percent sustainable kind—think renewable and recyclable.
Already the company's tires comprise 30 percent sustainable materials, and its TBR tires represent an even higher percentage thanks to the natural rubber content. Hitting that 30 percent mark, though, is critical. Not just because it proves the tire maker is on its way to achieving its 2050 aims, but because it puts Hankook on pace to hit some short-term goals as well.