GENEVA—The leaders of 10 different tire manufacturing companies convened virtually Nov. 4 with the task of validating the ongoing mission of sustainability in the industry.
The CEOs are part of the Tire Industry Project, founded in 2005 with the purpose of researching health and environmental impacts of tires from inception to end-of-life, and how those impacts can be allayed.
The project is under the auspices of the World Business Council for Sustainable Development and is co-led by Bridgestone, Goodyear and Michelin.
The group meets once every two years and brings in oversight from independent scientists who review the research.
The TIP published "Sustainability Driven: Accelerating Impact with the Tire Sector SDG Roadmap" in May 2021, which details on how tire lifecycles can dovetail with sustainable goals.
The group is looking to launch a new website that details TIP goals and progress with tire and road wear particle research, and has mapped out the biennial plan for 2022-2023 in field sampling, tread leachates and the potential for bioaccumulation.
The CEOs in the TIP also pledged to share best practices with end-of-life tire data and ELT stakeholders at the virtual gathering earlier this month.
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