It's why you push technological limits—of racecars, sure, but also the tires that connect them to the track—at speeds topping out at 240 mph. That is, after all, the essence of racing: Being fastest. Being first.
But here's the funny thing about racing: Winning isn't always about how fast you go. Sometimes, winning is more methodical—long term—and more holistic in its approach. For Bridgestone Americas Inc., racing is all of those things. Because racing is the innovative proving ground where sustainable technologies show their mettle.
With racing—NTT Indy Car and Firestone NXT Series, specifically—Bridgestone is redefining its material science arsenal, particularly as it relates to sustainability. And its racing tire innovations offer glimpses of the future—of what tires can do or be—when more sustainable materials can be affordably and efficiently scaled for mass production of passenger or commercial tires.