TEL AVIV, Israel—Israeli materials startup Balena has launched what it describes as a "game-changing, fully biodegradable" footwear to help address sustainability issues in the fashion industry.
The BioCir Slides are made from Balena's proprietary BioCir materials, which the company bills as the "first, fully moldable, biodegradable elastomer," the company said in a Dec. 7 news release.
According to Balena, it has manufactured the first 1,000 pairs of the fully compostable slides—colored and scented using natural cinnamon—in Milan, Italy, and is marketing them in Tel Aviv.
The BioCir material, according to Balena, is a "unique biodegradable combination of naturally occurring constituents binded by high molecular weight polymers and modifiers."ld.