BRATTLEBORO, Vt.—Fulflex Inc. does not want to be all things to all people.
The custom rubber mixer wants to be viewed as a key supplier and partner with its clients, providing value-added service, according to Pat Curtin, director of product marketing and technology.
For a commodity supplier, think the exact opposite.
"We're mainly a niche business. We're less sensitive to automotive as a category, which tends to be the dominate consumer of rubber in the U.S. We have some automotive business, but most of our business is not in that sector," Curtin said.
"We're more in the niche, focusing on specific strengths and trying to help convert those into meaningful unique advantages for our customers. Not necessarily doing truckloads of the same thing over and over again. Where there is a high-service component, high-technology component, or severe requirements, that's more like where we would play in."