PAWCATUCK, Conn.—Davis-Standard L.L.C., in an effort to expand its presence and brand recognition throughout West Africa, has named Engineering Customer Centric Solutions Ltd. (ENGICCS) as its new sales representative in West Africa.
In addition to making direct contact with stakeholders throughout the region, ENGICCS will be responsible for identifying the needs of the plastics converting industry and helping to form an understanding of the flexible packaging industry there, according to a Davis-Standard news release. The company said this is especially important because the region, and particularly Nigeria, has "experienced substantial growth in recent decades."
Citing figures from Nigeria's National Agency for Food and Drug Administration and Control, Davis-Standard notes that in Nigeria alone, the industry has grown from about 50 plastics and packaging companies to approximately 3,000 today. The agreement with ENGICCS is one way for Davis-Standard to increase brand awareness and face-to-face time with customers.
"A key part of our role in this region is to cultivate long-term partnerships and offer value-added solutions," ENGICCS Managing Director Anye Chifen said in a statement.
To this end, Davis-Standard also recently participated in the Nigeria Plastprintpack + Agro Food Exhibition. This offered the company an opportunity to showcase its flexible packaging solutions and learn more about companies throughout the region.
Pawcatuck-based Davis-Standard designs, develops and distributes extrusion and converting technology, serving a number industries including agriculture, automotive, construction, health care, energy, electronics and food and beverage packaging.