It's a first-of-its-kind effort that helps farmers sell their output for significantly higher prices thanks to sustainable cultivation and better technology, Continental said.
Continental, along with creating a digital supply chain, also teaches farmers to use sustainable cultivation techniques that increase surface yields and extend the use of trees.
The digital supply chain provides documentation for the entire process through a pilot project in West Kalimantan that began in 2018. About 450 farmers have been involved.
Work allows documentation of all steps in the supply chain with a "digital traceability system," Continental said.
Farmers receive sustainable cultivation training, including instruction on how to cut trees to obtain as much rubber as possible for a longer period of time.
"The project helps us a lot. For example, we were taught how to cut the tree from left to right at an angle of 30 to 40 degrees. Many veins of the rubber tree run this way," said one local farmer in a BMZ video promoting the program. "If we cut them that way, we can hit them immediately and so more latex leaks out."