THE HAGUE, Netherlands—Arlanxeo's first Global Technical Marathon was virtually flawless.
Or, more accurately, it was flawless … virtually.
The synthetic rubber manufacturer successfully completed its first 24-hour online technical marathon from June 30-July 1, with 24 experts from four continents giving presentations on eight different sites in multiple languages.
The event merged know-how, innovative developments and Arlanxeo solutions in synthetic elastomer manufacturing.
More than 2,000 people participated globally.
"Arlanxeo is constantly keeping in contact with customers, even more so during this unprecedented time," Christian Widderhoven, Arlanxeo's executive vice president of high performance elastomers, said in a statement. "This technical marathon provides a broad variety of topics including different applications of all of our Arlanxeo rubbers."
Holding the event virtually allowed more customers, distributors, employees and academia to participate, said Li Birnie, Arlanxeo's global head of corporate communications.
"This affords attendees more flexibility to customize their experience and a great way to address a wide range of customers' concerns and their future needs, demonstrating Arlanxeo's commitment in responding to our customers' expectations at all times," he said in a statement.