Some of the silicone industry's best ambassadors can be found in unlikely places: Playgrounds, school car pool lanes and grocery store check out lines. That's because few understand how important silicone products are to everyday life like parents.

Goodyear's newest concept tire is taking mobility to new heights and defying gravity along the way.

Twice this month, Duke University's Zion Williamson has proven that he is far from your typical college basketball player. While neither of those incidents had much to do with his statistics, they both involved rubber.

Americans, it seems, really do love their emojis. Their tires, though, appear to be less appreciated.

LOUISVILLE, Ky.—New technologies and global trends are pushing the rubber industry to adapt. Every step of the way, Lord Corp. plans to change right along with it, introducing new products designed to drive further growth and development.

Nectar Sleep gets it. Science sells. That's why the company launched a new ad featuring actress and real-life scientist Mayim Bialik, best known for her portrayal of neurobiologist Amy Farrah Fowler in the CBS sitcom "The Big Bang Theory."

Mitch Strahan and Laura Bartlett, a mother-and-son team from Texas, are the designers of the Wine Condom, a wine bottle stopper designed to work just like the personal health care item.

Goodyear's connection to basketball is deeper than its current partnership with the Cleveland Cavaliers. Artist Blake McFarland helped to pay tribute to that history with a pair of life-sized sculptures made from Goodyear tires.

LOUISVILLE, Ky.—Students at Oklahoma State University are expanding how they learn at a new materials testing facility outfitted with Shimadzu testing equipment.

Food Cubby, a small, smile-shaped silicone band that suctions to your dinner plate, was intended to help keep foods from running together. But it does more than that.

AKRON—The Harold Herzlich Distinguished Technology Achievement Award, presented at each ITEC show, honors outstanding achievements in tire technology. This year, ITEC honored Steve Cron, who, along with his friend and colleague Tim Rhyne, developed Michelin's Tweel.

SUFFIELD, Ohio—Shaesta Waiz's passion for aviation and science brought her to Goodyear's 100-year-old Wingfoot Lake Hangar in Suffield where she christened the tire company's newest blimp, Wingfoot Three.

The return of the school day routine also means a return to packing school lunches. And whether parents realize it or not, the rubber industry is helping to make packing lunches easier and healthier.

Goodyear's Wingfoot Lake Hangar may be one of those places that is wrapped in history, but often taken for granted. Now, 100 years after the hangar's construction, that is going to change in one small way.

Instead of using a traditional brush head, the Amabrush is designed like a mouthguard with soft, silicone bristles that vibrate back and forth. It's like a small, plaque-fighting sea anemone that cleans every bit of your tooth enamel and gumline at the same time.