SPRING HILL, Tenn.—One rubber manufacturer has fallen into a "groove" with innovative products and ongoing growth that has led to a nearly $2 million facility investment.
Groove Life said in July that it will invest $1.9 million to expand its Spring Hill headquarters and manufacturing operations. The investment will create 76 new jobs throughout the next five years and support business growth that includes product line expansion.
The company was first launched in Alaska with the help of a Kickstarter campaign in December 2015. It has grown into a leading provider of silicone rings, watch bands and belts for consumers with an adventurous lifestyle who want to display their individuality. Customers can purchase breathable silicone rings from six off-the-shelf collections, as well as a custom collection.
More recently, Groove Life began designing, testing and manufacturing the world's first breathable silicone watchband. Each watchband is made with breathable grooves on the interior from a medical grade silicone band and designed to fit Apple, Fitbit and Samsung watches. It is because of these innovations and popularity that Groove Life outgrew an old school building where it first was housed in 2017, when owner Peter Goodwin moved the company to Tennessee.
The expanded headquarters will include up to 15,000 square feet of space in a facility that previously was an old lumber supply company, about 100 yards from Groove Life's current location at the former Spring Hill High School. The expansion and renovation roughly will quadruple its space, and will house new hires in areas such as management, production, wholesale and more, said Matt Mitchell, Groove Life chief operating officer.
It is expected that the new space will be in use by October.