BALLSTON SPA, N.Y.—Specialty Silicone Products has never been shy about pushing into new markets and positioning itself as a leading designer and manufacturer of silicone materials. Now the company is actively taking steps to increase its global reach and revenue base with international partnerships.
It's a continuation of a growth phase that has seen both revenues and employees more than double over the last decade, SSP Business Development Manager Dominic Testo said. Much of that growth is coming from signing exclusive sales agreements with various partners to help sell products all over the world. The latest such partnership was the company signing an exclusive sales agreement with Queensland Gaskets that covers Australia and New Zealand. SSP also maintains important relationships with partners in Italy, the United Kingdom, Canada and Singapore.
SSP was acquired by Heico Corp.'s Electronic Technologies Group in November 2018, and since then has continued to increase its reach into the growing aerospace industry. That group is comprised of businesses that specialize in the design and manufacture of highly engineered, mission-critical products that must successfully operate in the harshest environments. At the time of the acquisition, SSP employed about 70 team members, according to a Heico news release.
SSP offers EMI RFI shielding, silicone elastomers, silicone lubricating compounds, thin silicone membranes and lab products that are used in applications in more than 20 countries. The company is not only able to partner with sales-related organizations, but with customers who can serve as a reseller and referral source themselves, whether those customers are die cutters, molders or in another subset of manufacturing.
"There's a lot of technical work that goes into the use of specialty silicones within various weapons so defense remains a key industry for us," Testo said. "With this growing list of new partnerships we're able to handle selling to a worldwide market simply from sitting at our desk."
Part of the benefit to these partners is that SSP gives its partners the right to sell and market its product within a certain geographic market.
"We rely on partners like Queensland to get our product into the defense market in other countries," Testo said. "We know the U.S. market pretty well but the help is really appreciated in foreign countries."
It's a model that is being used with other partners as well.