Reporting on new technology developments is a big part of our charter here at Rubber News. And we've been doing a good bit of this lately, covering conferences in Akron, Tennessee and Germany.
Depending on the topic, Ed Noga, my predecessor as editor, would refer to some of these stories as "sliced bread" articles. As in the company was claiming a breakthrough that "was the best thing since sliced bread."
Now, I'm not ashamed to say that I am rooting for the team at Continental Carbon to succeed with what it touted at the ACS Rubber Division's International Elastomer Conference in Knoxville, Tenn. The Houston-based producer of carbon black started the rollout of a next-generation carbon black it dubbed Continext-LH.
The firm claims the new family of materials can rival and even surpass the properties of HD silica in tread compounds, bringing simultaneous improvements in rolling resistance, wear resistance and wet traction. Yes, all three sides of the magic triangle of tire industry production.