Forecasting market supply and demand is a difficult proposition, as evidenced by two forecasts given during the International Tire Exhibition & Conference Virtual Edition.

So you're having a hard time figuring out where the auto market is headed. You're not alone.

Michelin edged Bridgestone to take the No. 1 Spot in the Global Tire Rankings. In most years, that would be cause for celebration. But 2020 isn't most years.

There are some interview subjects that stay with you more than others. For me, former Goodyear Chairman and CEO Robert Mercer definitely falls into that category.

COVID-19 has led to a lot of job loss. But those numbers could have been much worse if not for the Paycheck Protection Program that was a key part of the Coronavirus Aid, Relief and Economic Security (CARES) Act.

Goodyear found itself in a precarious spot on Aug. 19.

One of the new over-used terms of the COVID-19 pandemic is finding the "new normal." When I look at how 2020 has gone, my first thought is there's absolutely nothing normal about it.

For what has long been looked at as a male-dominated industry, the tire and rubber world sure does have a long list of impressive women working in it.

When the COVID-19 pandemic shut down the world of sports, it made such marketing efforts that much more difficult. "Traditional" advertising and marketing that were tied to events, teams and leagues, long a central avenue for public awareness for tire makers, suddenly disappeared.