WeatherTech is returning to the Super Bowl for the eighth consecutive year, bringing back the pro-American theme that has long been central to its creative.
The Bolingbrook, Ill.-based car mat maker—which has featured its in-house injection molding and thermoforming while showing off car accessories and pet products—is confident that despite the pandemic, the National Football League will play a full season and that there will be strong viewership for the Super Bowl, says Mike Magnusson, president and CEO of Pinnacle Advertising, WeatherTech's ad agency of record.
In fact, Magnusson predicts there could be even more attention paid to the game and commercials, since it is more likely that viewers will be at home with their families instead of at big parties or bars where they might be more distracted.
WeatherTech will begin production on the 30-second commercial shortly. Historically, WeatherTech's commercials have featured few actors and Magnusson says there will be no issues with being able to social distance.
The company introduced a new line of plastic face shields to protect against COVID-19 last month and it also struck a deal with Purell in support of its new CupFone attachment that also holds hand sanitizer.