TOKYO—Yokohama Rubber Co. Ltd. is integrating its three-core, high-pressure hydraulic hose series under the Versatran brand.
Effective Oct. 1, the integrated rebranding is intended to enhance the competitiveness of the hoses for the overseas market, said Yokohama in a Sept. 30 statement.
The hose series to be integrated include Exceed and the Versatran and 100R1/100R2 hose series, all of which YRC said are compliant with the U.S. SAE standard and Europe's EN standard.
In addition, the hose label and part numbers will be renewed "to enhance global recognition and strengthen the brand, as well as to improve usability and user-friendliness."
The brand integration also will be accompanied by renewal of the hoses complying with the ISO 18752 international standard.