WeatherTech again is taking its made-in-America message to one of the biggest shows on earth.
The manufacturer of automotive, home and pet care products returns to the Super Bowl commercial lineup with a 30-second spot set to air to Feb. 13 during the NFL championship game featuring the Cincinnati Bengals and Los Angeles Rams.
"For our ninth year as a Super Bowl advertiser, we wanted to get back to our key product messages of quality, American-made vehicle protection products," said David MacNeil, the firm's founder and CEO. "With consumers finding some products hard to get due to supply issues, we wanted to reinforce the fact that our products are made proudly in America at our own production facilities in Bolingbrook, Illinois."
This year's commercial, produced by Pinnacle Advertising in concert with WeatherTech's marketing and media department, depicts a "special ops unit" going the extra mile to ensure that the highest quality WeatherTech products—floor liners, mud flaps, cargo liner and CupFone—are delivered quickly.
Super Bowl LVI, hosted at SoFi Stadium in Los Angeles, kicks off at 6:30 p.m. ET on NBC.