WeatherTech extends Laguna Seca raceway naming rights

MONTEREY, Calif.—WeatherTech will keep its name on the famed Laguna Seca raceway for at least another five years.

On June 13, the Monterey County Board of Supervisors unanimously approved the extension for the auto accessory firm, keeping the auto and motorcycle race track as "WeatherTech Raceway Laguna Seca."

"We are thrilled to have WeatherTech continue with their support in such a meaningful and enthusiastic way," said John Narigi, president and general manager of WeatherTech Raceway Laguna Seca. "The WeatherTech team's enthusiasm for motorsports and our community is unmatched."

Monterey County owns the track, which was built in 1957 and sits in central California.

The new agreement—valued at $1 million per year—lasts through June 30, 2028. WeatherTech became the title sponsor in July 2018.

The track complex has seen capital improvements in recent years, including a new start/finish bridge, site and drainage work and a repaving across the 2.2-mile circuit.

A grand reopening will be conducted July 7, date of the MotoAmerica Superbike SpeedFest.

"We thank the Board of Supervisors who approved funding to address much-needed repairs," said Narigi. "The race track is going to be in the best shape ever, and the Laguna Seca Recreation Area will prosper year-round and well into the future.

"WeatherTech Raceway has never been in such a prime position to succeed as it is now."

WeatherTech also has supported the IMSA WeatherTech SportsCar Championship Series.

Based in Bolingbrook, Ill., WeatherTech offers a range of accessories for the auto industry, as well as products for home improvement and pets.

"WeatherTech is a strong advocate within the motorsports field, and a staunch supporter of WeatherTech Raceway Laguna Seca," Narigi said. "We enjoy receiving their feedback on ways to enhance the customer experience, whether it's a race attendee, an overnight camper or day visitor."

For more information, visit WeatherTechRaceway.com.