STOW, Ohio—Harm Voortman looks at tire manufacturing from a different perspective than most.
The CEO of tire machinery maker VMI Group sees an industry where producers are making an excellent product in a highly efficient way.
There are factories around the world manufacturing 20,000, 30,000, even up to 70,000 tires a day. Materials come in, tires are produced and then shipped to customers, and the products are good.
But he also sees an industry in need of new, better technology so that tire factories can cope with an ever-evolving landscape.
"If you look at a modern tire factory, you see that the efficiency levels are really excellent compared to other industries," Voortman told attendees of the VMI Technology Day, conducted May 5 at its U.S. service site in Stow. "So you could say, what is wrong—and why change?"
The reason: the tire market is changing and tire producers must keep up. The number of tire types and sizes is growing exponentially, so that means manufacturers are dealing with increasingly shorter production lots.
And that means a lot of changeovers and machines that are standing still.