WASHINGTON—The U.S. tire industry's National Tire Safety Week kicked off June 26 with support from a range of tire industry allies and advocacy groups.
The annual event, which this year runs June 26 through July 3, is intended to educate consumers, motorists and fleet operators about tire safety and maintenance, especially as the summer travel season heats up heading into the Fourth of July holiday, according to the event's organizer, the U.S. Tire Manufacturers Association.
"Tires play an essential role in road and highway safety, and our member companies are continuously working to build even safer and more sustainable products. Every component of a tire's complex design is carefully crafted and serves a unique purpose to ensure tire safety," USTMA President and CEO Anne Forristall Luke said.
"Each year during National Tire Safety Week, we remind drivers and fleet operators to check their tires and perform simple but important maintenance practices to protect themselves and the integrity of their tires."
To keep track of tire safety needs, the USTMA encourages drivers to remember the acronym P.A.R.T.: Pressure, Alignment, Rotation and Tread.
A 2021 survey co-led by USTMA showed that 70 percent of U.S. drivers had not checked their tire pressure in the last 30 days.