CAMBRIDGE, Ontario—The Tire and Rubber Association of Canada named its 2023 Industry Leadership Awards recipients at its annual gala June 14.
The awards "recognize outstanding individuals and businesses for their dedication and commitment to excellence in the tire and rubber industry including end-of-life tire management and other businesses focused on sustainability," according to TRAC. Awards are given in these categories: Leader of the Year, Lifetime Achievement, Sustainability and Young Leader.
"The Canadian tire and rubber industries as well as ELT management businesses are filled with talent, experience and history, and our 2023 winners prove it," TRAC President and CEO Carol Hochu said. "We are pleased to celebrate nine individuals and companies who have demonstrated leadership and excellence, and whose contribution to the tire and rubber industry in the areas of business, innovation and sustainability had been simply outstanding."
Leader of the Year: Barry Takallou, president and CEO of CRM.
Takallou was instrumental in the development of rubber modified asphalt, one of the most sustainable circular markets for scrap tires, TRAC said.
Takallou has authored several technical papers and serves on the boards of several technical and trade societies. In the past 25 years, he has grown his company, CRM, to include 10 tire recycling plants—three in Canada and seven in the U.S. CRM recycles more than 40 million scrap tires annually into highway construction materials, synthetic turf fields and rubber molded products. CRM is the largest cryogenic crumb rubber manufacturing company in North America and "sets the standard for diverting scrap tires from landfills and recycling them into higher-valued sustainable markets," TRAC said.
Lifetime Achievement Award: Doran Moore, Firestone and the Rubber Association of Canada (RAC, now TRAC); Adrian Courtenay, Bridgestone; Manuel Estragadinho, Pliteq
Moore joined Firestone Canada in 1945, rising from a sales position to become president and CEO in 1969.
Moore is also a key figure in TRAC's history: In 1979, when Goodyear left RAC and put the organization into a "potential existential crisis," the RAC board called on then-retired Doran to save the organization. The following years saw many overtures by Moore and the association to Goodyear and Michelin. In 1982, Goodyear rejoined the association alongside Michelin, Bridgestone and Yokohama.
Courtenay recently retired from Bridgestone after 44 years. He held several positions at the company including vice president of sales Western Canada, fleet/OE manager and regional general manager.
Since 2008, Courtenay has served as a director on the board of Tire Stewardship B.C. (TSBC) representing TRAC. He also represents TSBC with the B.C. Trucking Association. "Adrian is very well respected by his fellow directors, staff, program stakeholders and the industry at large," TRAC said.
Estragadinho started working at National Rubber in Toronto after immigrating to Canada. It started his "long career of conceptualizing, sketching, detailing, fabricating and commissioning ideas for processing recycled rubber, which he continues to do to this day at Pliteq," TRAC said.
"Estragadinho has possibly worked on thousands of different recycled rubber applications and has single-handedly innovated and developed full production lines across North America which have diverted millions of tons of scrap rubber from landfills," the association said.