ALLEN PARK, Mich.—Group Michelin's Uniroyal Tires will continue the tradition of shining a pink light on its Giant Tire in Allen Park in order to raise awareness of the disease and support breast cancer patients.
The tire will shine pink through October, the company said, referring to the pink ribbon that symbolizes unity in support of breast cancer patients.
On Oct. 13, the Giant Tire will be among more than 200 landmarks across the globe to be lit up in teal, green and pink to recognize Metastatic Breast Cancer Awareness Day and support that community.
Metastatic breast cancer (MBC), also known as Stage 4, signifies that cancer has spread to other parts of the body. Teal represents healing and spirituality, green for hope, and pink signifies that the cancer originated in the breast.
"Breast cancer education and prevention is a cause that is significant to us as a brand and to all of us individually," Uniroyal brand director Michelle Grim. "We are glad to use the Uniroyal Giant Tire to show our encouragement and to remind passersby to consider self-exams and other early detection options. "
Uniroyal is encouraging anyone who visits the Giant Tire on Oct. 13, to photograph it and post it on social media, tagging @lightupmbc and @metavivor and using #LightUpMBC.