"The Tire Cologne is the most important networking trade fair for our B2B business in the Europe North region and beyond," he said.
"We are particularly looking forward to fruitful talks with our fleet customers and to the possibility of establishing contacts face to face again," Taneja added.
According to the organizers, about 300 companies and brands from more than 30 countries are currently expected to present at the event.
In addition to Michelin, other tire makers including Continental A.G., Falken Tire of Sumitomo Rubber Industries, Hankook Tire & Technology Co. Ltd. and Pirelli & C. S.p.A., have registered for the show, said Ingo Riedeberger, director of Tire Cologne.
"Big names," he added, are also expected in the services and workshop segments, as well as retreading.
Along with the physical event, the show is also providing digital content on its TTC @home platform.
"Curated content from the 'tire stage' is streamed live and can be accessed as video on demand even after the trade fair closes," said Riedeberger.
The show also features "boulevard of sustainability," which will put the spotlight on the tires' sustainable lifecycle.
