The realignment for the three businesses took effect Jan. 1, according to Joe Moran, vice president and director of HB Chemical.
"The goal of this consolidation is to offer the rubber industry a diverse range of products, all sourced from one company, without sacrificing the excellent customer service for which CPA, G&E and HB Chemical are known," Moran told Rubber News Feb. 17.
All G&E sales and customer service inquiries, including those for the new Ravaflex line (EPDM, butyl and SBR), will move to HB Chemical.
The G&E manufacturing facility and in-house laboratory will remain in Wadsworth and the firm will retain its own branding.
HB Chemical will manage the new combined rubber business out of its offices in Twinsburg.
"We are increasing our capabilities while never losing that smaller, flexible company feel," Moran said. "And that really is the genius of Ravago, as they allowed us room to do that. They did not come in and corporatize us. They see our numbers."
Those numbers, Moran estimates, with G&E's manufacturing and CPA's rubber chemical lines included, should be around $350 million in sales this year.
Because CPA, a larger distributor than HB Chemical, works primarily in plastics, there existed only one redundancy in the rubber chemical distribution line when the realignment took place earlier this year.
"HB Chemical is all rubber," Moran said. "CPA did not sell everything that went into rubber—and we sell everything that goes into rubber."
CPA will retain its autonomy on the plastics side within Ravago, Moran said.
"These synergies are not necessarily assisting HB Chemical, they are assisting the customer," Moran said. "Our singular focus is the rubber industry, and this (realignment) really put the focus on that."