"Prinx recognizes that the USL is vital and authentic to American soccer and has committed to supporting our full pathways from youth to professional for women and men," Jeske said.
The partnership includes initiatives that celebrate high-level performance, including:
- Prinx Performance Standings: Prinx will be the presenting partner of the regular-season standings in all three of the USL's professional leagues: the women's USL Super League; the men's USL Championship and USL League One. Each league's standings page will bear the brand "Prinx Tires Performance Standings."
- Prinx Tires Most Valuable Performer: At the conclusion of each nationally televised USL Super League, USL Championship and USL League One match, a Prinx Tires MVP will be selected. Prinx also will be the presenting partner of the Player of the Year award in each of USL's three professional leagues; and
- Prinx Tires Power Rankings: Prinx branding and the story of performance will be integrated with the weekly Power Rankings features on league websites.
Additional custom content activations, integrated media, in-stadium branding, marquee event dealer activations and a national fan sweepstakes also are part of the partnership. Details will be announced later.
Samuel Felberbaum, president of Prinx Chengshan Tire North America, called the agreement "a true watershed milestone for the Prinx Tires brand in North America.
"As the sport of soccer continues its massive surge in popularity across the United States, this breakthrough partnership will allow Prinx to build brand awareness among the legions of passionate soccer fans across the country, as well as drive engagement with our extensive network of dealers coast-to-coast."
PCTNA was an official sponsor of the 2023 3ICE Championship, an independent, three-on-three professional ice hockey league.
In addition, Prinx Chengshan Tire North America Inc.'s Fortune Tires brand is the exclusive tire partner of USA Pickleball, the national governing body for the sport.
