NOKIA, Finland—Looking to demonstrate its bona fides as developer of "green" products, Nokian Tyres P.L.C. has unveiled a concept tire with a material content that's 93 percent recycled or renewable.
The Nokian "Green Step" concept tire, unveiled during the global digital launch of the firm's latest-generation Hakkapaliitta winter tire line, moves the Finnish company closer to its goal of ensuring that half of the raw materials it uses in tire production are either recycled or renewable.
"Drivers are more and more interested in the sustainability of their tires, and this creates demand for us to create tires for these standards," said Jouko Ilomaki, development manager. "It also puts pressure on the industry to develop more eco-friendly materials, as well as for tire manufacturing technology to adapt to these materials.
"With a concept tire like the Green Step, we can push the limits. It's a win-win for all, but especially for the environment," he added.