DIAMOND BAR, Calif.—Get outside. Get active. Get prizes.
That's the message behind "Nexen Road to Man City," a 45-day fitness challenge from Nexen Tire America, Inc. and Manchester City Football Club.
The free, virtual race begins on April 22 and allows participants to compete against other fans for the chance to win hundreds of prizes and "money-can't-buy" experiences.
Participants are encouraged to walk, jog or run to accumulate their steps, and track those steps all from their smartphone or other compatible device via an app from Stepathlon.
Nexen Tire will hold weekly challenges and contests during the race and the registration phase on the @NexenRoadToManCity social channels.
Registration runs through April 21. To compete, download the Road to Man City mobile app, available for Apple and Android devices.
"Connecting with fans across the globe has never been more important and throughout the last year, the club has continued to provide new and immersive ways for them to engage, wherever they are based in the world," said Peter Laundy, vice president of partnership marketing and creative for Manchester City. "The Nexen Road to Man City is an exciting new activity for fans and sports enthusiasts alike to be able to stay close to all the action whilst improving their health and fitness and we hope fans worldwide will get involved."
The Nexen Road to Man City is the second virtual race event from the club, but the first on a global scale. The previous event took place in India, with thousands participating.
"Nexen Tire is thrilled to be part of this truly global initiative to keep fans fit, healthy and active," said Travis Kang, global CEO of Nexen Tire.