SOUTHAMPTON, Pa.—Describing it as "simplified and logical," NewAge Industries Inc. has revamped its website in a way that highlights its uniqueness in the industry.
As such, the new site, updated in conjunction with a local business-to-business organization, is more streamlined, detailing the culture and products offered by the fluid transfer company.
"We're very happy with the intuitive flow this site offers our visitors in comparison to the previous site," said Michael Tangreti, NewAge director of marketing. "It's simplified, it's logical and it more than meets our goal of delivering product information in a clean, easy-to-follow format."
The new site spotlights NewAge's unique ownership structure as a 100-percent ESOP company.
"We're the only 100-percent employee-owned B Corporation in the plastic and silicone tubing industry," Tangreti said.
Navigating the website is intuitive, in that links to products are organized by product type, such as tubing, fittings and clamps; and materials, such as silicone, PVC and polyurethane. Links to the associated product brands AdvantaPure and Verigenics are on the site as well.
"Technical Resources" supplies regulatory news and instructional videos, and press releases and company posts are listed at "News and Events."
Further information about the ESOP and company culture is available under "About Us," and job opportunities are listed on the site as well.
In business since 1954, NewAge Industries manufactures plastic and rubber tubing in reinforced and unreinforced styles.
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