BIRMINGHAM, Ala.—Motion Industries Inc. is now just "Motion."
The rebranding, which coincides with the company's 75th anniversary, "is intended to solidify the company's structure and advance its position in the marketplace."
Motion distributes maintenance, repair and operation replacement parts and provides industrial technology solutions.
The rebranding will be reinforced by the use of the "Mi" logo.
"The goal of this change is twofold," Motion President Randy Breaux said in a statement. "(One), to have the name 'Motion' as well as the 'Mi' logo synonymous with and increasingly recognized as the premier industrial solutions company that we strive to be every day for our customers. And (two), to promote and reflect that the Motion structure and strategy is cohesive, allowing a deeper focus on sales, expertise, and customer service that make us different and valued."
The rebrand is visible on Motion.com and is transitioning into the company's other representation and communications.
Motion has more than 550 locations, including 15 distribution centers in North America.