SEMA Best New Products Awards swept by Mickey Thompson, Cooper

LAS VEGAS—Cooper Tire & Rubber Co. swept the Best New Products Awards in the tire categories at the 2021 SEMA Show with a pair of Mickey Thompson-branded products and one Cooper-branded tire.

Cooper's Mickey Thompson Baja Legend EXP ultra-terrain tire was judged the best new product, while its ET Street Front drag racing tire was a runner-up along with the Cooper Discoverer Snow Claw winter tire.

The awards are given to the most "innovative and cutting-edge" automotive aftermarket products that will be consumable in 2022, according to the Specialty Equpment Market Association (SEMA), which sponsors the competition during the SEMA Show.

In the Wheel and Related Product category, Litespeed Racing was judged the winner for its Carbon One monoblock carbon-fiber wheel. Litespeed Racing is a Westminster, Calif., wheel maker specializing in carbon-fiber wheels.

Runners-up were: Guniwheel Inc. for its GuniSpare system of space-saving spare tires with universal bolt pattens; and Warn Industries Inc. for its Diamond Cutter Wheel series for Jeep Wrangler JK, JL, and JT fitments

SEMA's annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

More than 1,300 products were entered into the 16 different showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more.

SEMA 2021 New Product Award winners

Collision Repair & Refinish Product

Winner: Keco Collision Glue Pull Repair System, Keco Body Repair Products

Runner Up: Eagle, Celette Inc.

Runner Up: Drain Cleaner SR250, Reliable Automotive Equipment, Inc.

Engineered New Product

Winner: Electronic StraightGate 50, Turbosmart

Runner Up: Kaizen Relay, Kaizen Speed, LLC

Runner Up: Smart Cap Module (SCM) - Integrated Damper Position Sensor, Off Road Research

Exterior Accessory Product

Winner: Lippert: Protective MultiPro / Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES

Runner Up: Windshield Gard, Targe Industries

Runner Up: 4WP Factory Bronco front bumper, 4WP Factory/Pro Comp/Rubicon Express/Smittybilt

Interior Accessory Product

Winner: Cargo Dog, Cargo Dog

Runner Up: Speedway Motors Self Cancelling Turn Signal Switch, Speedway Motors

Runner Up: RetroSound® Denver Radio, Retro Manufacturing LLC

Merchandising Display

Winner: Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road

Runner Up: Floor Display for HEIGH10 Infotainment Unit, Stinger Off-Road

Runner Up: BD-BUILT 6.7L CUMMINS INJECTOR STOCKPLUS (0986435621) RAM PICK-UP 2013-2018, BD Diesel

Mobile Electronics Product

Winner: XAV-AX9500ES, Sony Car Audio

Runner Up: Cube GPS Tracker, Cube Tracker

Runner Up: Interior Ambient Lighting, VAIS Technology

Off-Road/4-Wheel Drive Product

Winner: CDEV SHOCK POWERED BY IIC, ICON Vehicle Dynamics

Runner Up: Dirt Dynamix Universal Truck Bed Pole Mount, Dirt Dynamix

Runner Up: Vehicle Recovery Kit – Baja, Warn / Factor 55 / Fabtech

Packaging Design

Winner: APB Pedal Pads American Handcraft Wooden Package, APB Brakes

Runner Up: RetroSound® Huntington Radio, Retro Manufacturing LLC

Runner Up: Driver Fatigue Monitoring System, HIMA Lighting

Performance-Racing Product

Winner: Electronic StraightGate 50, Turbosmart

Runner Up: OPTIMA YELLOWTOP Group Size H7, OPTIMA Batteries

Runner Up: Kaizen Relay, Kaizen Speed, LLC

Performance-Street Product

Winner: ZZ632/1000 Crate Engine, General Motors

Runner Up: VENOM CP3 CONVERSION KIT RAM 6.7L PICKUP 2500/3500 2019-2020, BD Diesel

Runner Up: Eluminator Mach E Motor, Ford Motor Company

Powersports Product

Winner: 2016-2021 Polaris XPT Flex Fuel Kit, Dynojet Research

Runner Up: Kaizen Relay With Control Module, Kaizen Speed, LLC

Runner Up: ProFit2 Profile Cage Clamps, Scosche Industries, Inc.

Street Rod/Custom Car Product

Winner: Icon Valve Cover, Pyramid Optimized Design & Manufacturing

Runner Up: Kaizen Relay With Control Module, Kaizen Speed, LLC

Runner Up: MB419 Ultra-Compact Multi-Function Controller Steering Wheel Control Board, MuxWiring

Tire and Related Product

Winner: Baja Legend EXP, Mickey Thompson Tires & Wheels

Runner Up: Discoverer Snow Claw, Cooper Tire

Runner Up: ET Street Front, Mickey Thompson Tires & Wheels

Tools & Equipment Product

Winner: EZ Roller-Spinner, EZ Spare and JAWS

Runner Up: Buffer with compound dispensing system, Super Shiner

Runner Up: Last Drop Wrench - Aluminum LDW80mm14F, Last Drop Wrench

Van/Pickup/Sport-Utility Product

Winner: Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES

Runner Up: 2021+ GM SUV 2"/4" LOWERING KIT, Max Trac Suspension

Runner Up: Roll-N-Lock M-Series XT, Truck Hero

Wheel and Related Product

Winner: Carbon One, Litespeed Racing

Runner Up: GUNISPARE, GUNIWHEEL

Runner Up: WARN Diamond Cutter Wheels, Warn / Factor 55 / Fabtech