If the heart of Michelin is its tires, its soul is built around them, too. As such, Michelin has built the second part of its growth strategy on the technologies and ideas that make the tires more sustainable and efficient.
"The 'around tires' strategy is about transforming transportation through data connectivity with new services that make our customers' lives easier while reducing their impact on the planet," Garcin said. "Michelin is always looking to develop programs that will benefit our customers."
In North America, Garcin said, the around tires strategy is embodied by programs such as Maestro Marketplace, a digital, web-based platform Michelin introduced in 2020. Maestro is intended to help fleets—particularly those that are small- or mid-size—better manage maintenance schedules to maximize time on the road.
"This is a nationwide program designed and developed to allow our fleet owner partners to access reliable maintenance and data from a dedicated network of vendors around the country, allowing them to both decrease maintenance time and increase their road time," Garcin said.
With the introduction of Maestro, Michelin cited reduction in billing errors and improved service turnaround time as advantages of the program, which offers scheduling and real-time communication features for vehicle service and transportation planning.
The program, Garcin noted, is in the early stages, but has proven valuable to those who use it.
"The results from the initial participants have been very encouraging," he said, "and they are incredibly pleased with what they have seen to date."