Sustainability isn't really sustainable if manufacturing isn't transparent.
So Continental is innovating to step up that level of transparency, particularly on the materials procurement side.
Last year, Continental debuted natural rubber tracking technology that uses what it calls "invisible markers" to identify sustainably sourced natural rubber used in its tires. And it does so by adding a substance to the natural rubber at the point of harvest. The substance, which does not impact the rubber or the tire, acts almost as a bar code that can be read digitally, ensuring the NR in the tire is the NR from the source.
When it was announced, Continental called the technology a breakthrough. Now it can call it award-winning, too.
Continental took home the Environmental Achievement of the Year award in the manufacturing category for the innovation.
But that's the only award the German tire maker received. Continental also was awarded Tire of the Year for its PremiumContact 7.
The tire, Continental said, is built around sustainability and safety. It features size-specific technology as well as an innovative tread compound dubbed RedChili. Speaking of the tread, its design is intended to achieve "new standards" in safety and comfort, making it ideal for EVs and ICEs alike.
"Our commitment to performance, sustainability and safety runs right across our organization, and it's fantastic that once again, this has been recognized," Boris Mergell, Continental Tires' head of research and development said when accepting the awards. "Winning awards for both our innovative technologies and products is a tremendous motivation for the entire team. At Continental, we aim for safe, cost-effective and more sustainable mobility, while enabling vehicles to perform at their best."