LANSDALE, Pa.—In a tight labor market, the rubber industry often finds itself at a disadvantage when trying to recruit candidates into the business.
There's been the longtime "image problem," where rubber and tires are looked upon as a mature industry lacking in the challenges that newcomers may be looking for. It's a universal issue impacting the tire and non-tire parts of the rubber industry as well.
There is a growing movement within the rubber and tire sectors to tout the state-of-the art technology and R&D opportunities as a way to get younger people interested in considering the industry as a potential career path.
Magen Buterbaugh, who started her new post at the beginning of 2023 as president and CEO of Lansdale-based Greene Tweed & Co., is one who has some ideas on how to show the sector as the technological leader it is, and bring new people in.