ATLANTA—Kumho Tire USA has rolled out a new logo that it said reflects its commitment to innovation.
The evolution of the Kumho brand design represents "a steadfast approach in a pursuit of providing high-performing, reliable tires while embracing an updated identity reflecting a commitment to progress," Kumho said.
The logo has been appearing in Kumho-branded material, including in marketing and product platforms.
The logo features a new typeface that Kumho said reflects its "bold attitude and a modernized font that infuses a sense of strength and dynamism, aligning the brand to the company's forward-looking vision."
Kumho said the stacked text is more visually balanced and allows for greater flexibility in a variety of creative formats. The enhancements, it said, help with consumer recognition while preserving Kumho's brand equity.
"At Kumho Tire, we believe in providing high-quality tires for discerning consumers who demand a great value." Shawn Denlein, president of sales and marketing for Kumho Tire USA, said.
"The design of the new brand logo to represent our forward-looking approach and commitment to innovation to deliver on our beliefs, using a bold font and contemporary design to signal our vision for the future of the brand."
The logo features a color palette of black, white and red, creating "a strong and recognizable brand identity."
