GREEN, Ohio — Kenda Tire USA is back at Cleveland's Rocket Mortgage FieldHouse for the NBA playoffs.
The U.S. sales subsidiary of Taiwan-based Kenda Rubber Industrial Co. Ltd. will be an associate partner of the Cleveland Cavaliers during the team's 2024 NBA playoff run, a partnership that includes on-court advertising advertising, Kenda rally towel giveaways and local pre-game programming.
Kenda officials announced the partnership with a Cavaliers rally at the Kenda American Technical Center in Green. The event included giveaways, photo ops and an appearance from Cavs' mascot Sir CC.