LONDON—Rubber industry veterans David Cawthra and Gail Reader have teamed up to create Rubber Heart Ltd., a marketing and communications company that caters solely to the elastomer industry and its suppliers.
Launched in January, Rubber Heart offers public relations and marketing support to those with little or no internal marketing staff, or those that need some extra help with special projects and campaigns.
"Noticing a gap in the market, they decided the time was right to use their skills, contacts and expertise to start their new venture," Rubber Heart said in a news release.
Together, Cawthra and Reader bring more than 50 years of industry experience that is rooted in branding and design, technical writing and editing, copy writing, event organization and exhibition participation.
Reader, who has a bachelor's in chemistry, and Cawthra, who has bachelor's in marketing and communications, both worked for Rubber Consultants/Tun Abdul Razak Research Centre R&D.
"We believe that our friendly approach, ready-made network of contacts and access to the industry worldwide puts Rubber Heart in an unrivaled position to offer clients fast and efficient services," Cawthra said in a statement. "We have worked all over the world including Europe, USA, Asia and the Middle East, and like to think that as well as gaining an in-depth knowledge of the industry and its complexities, we have a good understanding of cross-cultural communication when doing international business and marketing."