When it comes to product and service development, those partners play key roles for Goodyear. In the case of SightLine, Goodyear partnered closely with Gatik. The company, founded in 2017, is a player in the short-haul and business-to-business sphere—an area prime for new vehicle technologies testing and applications.
Gatik was among the first to see success in the fully autonomous commercial delivery space, bringing to the roadways in 2021 AV tech for middle-mile delivery. That success made Gatik an important partner for Goodyear as it looked to test and affirm its SightLine technology.
Since its founding 125 years ago, Spring said, Goodyear has been a forward-thinking firm. And that's not going to change. That's why partnerships are critical.
"Because if you go back 125 years ago, it wasn't just one person that made the ecosystem we have today, and it's not going to be just one person that makes it in the future," Spring said. "That is what makes this exciting, that people have similar visions in mind (and are) working together. That will make the changes happen.
"I think we are very much in that point—what we like to say is an inflection point—where we have got this idea. We probably, overall as an industry, don't quite know how it is going to unravel. And it is the perfect opportunity to work with others to figure it out," Spring said. "And, in doing that, you open that next phase of business because you are adding different types of value."
It's easy to take the new mobility transformation for granted, she said, especially as it moves forward so quickly. But it's important, too, to take a step back and look at the bigger picture, one filled with opportunities.
"It is hard to imagine exactly what it is going to look like in the future—I mean I can tell you what I think it is going to look like—but it is constantly evolving and changing," Spring said. "You don't know what new industries are going to be created. … What is exciting is that you are in that world and you're on the cusp of something that is going to be really great."
For Goodyear, several of those opportunities start with SightLine.