The limited-edition sidewall design will be featured on 3,500 tires at all three NASCAR national series races (Cup Series, Xfinity Series and Craftsman Truck Series) during the Darlington Raceway weekend, May 12-14, and draws attention to 69-year relationship between NASCAR and Goodyear, the longest-tenured sponsor in the sport.
Goodyear—which also is the title sponsor of the 400-mile Cup Series car race at Darlington—and NASCAR renewed Goodyear's tire supply contract last year for an undisclosed number of additional seasons.
"It's exciting to be a part of this special weekend and acknowledge the distinctive relationship that two storied organizations like NASCAR and Goodyear share," Stu Grant, general manager, Goodyear Global Race Tires, said.
"The unique, first-of-its kind sidewall design is a fitting tribute to our remarkable history together and our shared passion for motorsports."
NASCAR's Throwback Weekend features cars with popular paint schemes from the past.
In addition, race fans have a chance to win a Throwback Weekend experience and other prizes by entering a sweepstakes at Goodyear400Sweepstakes.com.