ESCH-SUR-ALZETTE, Luxembourg—Endurica L.L.C. is growing.
The provider of comprehensive CAE workflows for fatigue analysis of elastomers, is expanding in Europe with the formation of Endurica Europe SARL.
Endurica Founder and President William Mars will serve as president of the new entity, while Endurica Vice President Thomas Ebbott takes on the role of managing director of Endurica Europe.
Jean-Pierre Jeusette has been named executive director of Endurica Europe and is responsible for business governance and go-to-market strategy. Jeusette previously held positions with Goodyear as the vice president of global quality and as the general director of Goodyear's Innovation Center in Luxembourg. He was key to the development of technology for computational tire mechanics and its use in the product development process.
Wes McMinimy was named Endurica Europe's business development manager. He will be responsible for business growth and day-to-day operations.
Europe, Endurica said, was the perfect place for growth because demand for the fatigue analysis software is growing, particularly as companies push to achieve their sustainability goals.
"There's a lot of activity in the rubber industry happening here in Europe," Mars said in a statement. "Endurica is all about durability and connecting parts of the supply chain that are sometimes very siloed and disconnected. With pretty much every tire and rubber part, durability is at the core of the brand promise."
Endurica Europe is headquartered in Luxembourg and looks to grow Endurica's market presence throughout the continent, while working to expand Endurica's technical leadership in elastomer durability. In doing so, Endurica Europe aims to bring new capabilities, improved customer service and support for customer as they pursue greater sustainability.
"With Europe's emphasis on sustainability, this is the right time and place to expand Endurica's role to increase the use of more environmentally friendly materials and products," Ebbott said in news release. "We look forward to partnering with European-based organizations and engaging with the top talent in the region to develop and deploy cutting-edge durability analysis methods to help customers reach their sustainability targets."
