FORT MILL, S.C.—Continental Tire the Americas is collaborating with the Universal Technical Institute (UTI), a provider of technical training for those seeking entry-level careers as technicians in the automotive industry.
In addition to becoming the official tire of UTI, Conti will provide tires and curriculum aides to each of UTI's 15 locations across the U.S.
"This partnership will help connect our Continental Tire customers with certified automotive technicians who will fill open automotive service positions throughout the country," said Chris Charity, vice president of sales—U.S. PLT replacement business, Continental Tire.
UTI campuses will receive training aides to help educate students about tire construction and performance criteria. Continental said it will also provide tires and tire racks to each campus to support students' mount and balance training.
In addition to campus assets, Continental said it will provide access to its proprietary Engage360 training modules for both UTI instructors and students, which covers product information, tire basics and sales scenarios for passenger, light truck, crossover, SUV and commercial vehicle tires.