Bridgestone uses Amazon cloud system to accelerate digital growth

TOKYO—Bridgestone Corp. has begun using Amazon Web Services Inc. (AWS) as its cloud provider to accelerate the creation of digital platforms, launch new solutions for its customers, improve data analysis and streamline IT operations.

As part of the relationship, Bridgestone said it will work with AWS' ProServe and AWS Marketplace teams to enhance existing fleet solutions and bring concepts, like a Bridgestone marketplace, to life.

The Bridgestone fleet solutions and service-centric marketplace concept will provide a comprehensive selection of services and solutions to fleet managers to assess fleet needs and reduce vehicle downtime, the company said.

"AWS has helped strengthen and modernize our Americas business for several years, and we're excited to grow our relationship across global operations," Paolo Ferrari, joint global chief operating officer, Bridgestone Corp., and president and CEO, Bridgestone Americas, said.

"Using AWS platforms, we will transform the way we provide services and solutions to our customers to enhance the digital customer experience Bridgestone offers while also modernizing our business operations and improving data analytics capabilities."

Over the next five years, Bridgestone said it will focus on training across its organization, and provide its entire IT organization in the Americas region with access to AWS's comprehensive cloud training curriculum and resources.

In addition, Bridgestone will migrate its North American data centers to AWS and will continue building new system application and products (SAP) environments on AWS.

Bridgestone has worked with AWS for several years, most recently in its Akron, Ohio, Mobility Lab to develop a system that delivers insights derived from the interaction between a tire and a vehicle using advanced machine learning capabilities delivered through Amazon SageMaker—all without installing any additional hardware on the car, the company said.