NASHVILLE, Tenn.—Bridgestone Americas Inc. is planning to use its presence at the 2023 Consumer Electronics Show, which runs Jan. 5-8 in Las Vegas, as a platform to showcase its "comprehensive vision" for sustainable mobility.
Bridgestone said its presence at CES 2023 serves as a demonstration of the company's E8 Commitment to becoming a "sustainable solutions" enterprise.
At CES, Bridgestone will demonstrate its vision of end-to-end tire ownership and vehicle management experience with a goal of carbon-neutral transportation by focusing on three key themes:
- Renewable natural rubber and tire recycling: Guayule is a form of natural rubber that is derived from desert shrubs in the arid regions of the U.S. and Mexico, and Bridgestone is co-developing tire-recycling technologies as part of its "Evertire" initiative.
- "Smart Corner" digitally connected tires and air springs for electric vehicles (EVs): Vehicle performance, efficiency, safety and comfort are enhanced through sensor-enabled tires and air springs.
- Digital concierge for personal and fleet vehicle management: Vehicle owners and operators are empowered with online, concierge-style vehicle management tools to service their vehicles on their terms.