Skip to main content
Sister Publication Links
  • European Rubber Journal
  • Plastics News
  • Tire Business
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Best Places to Work
    • Rubber Division IEC
    • War in Ukraine
    • Automotive
    • Tire
    • Non-Tire
    • Suppliers
    • ITEC
    • Silicone
    • Online Exclusive
    • Latex
    • Technical Notebooks
    • Executive Action
    • Government/Legal
    • Opinion
    • Blogs
    • Sustainability
    • Products
    • Wacky World of Rubber
  • Airless Tires
  • Custom
    • Sponsored Content
    • White Papers
  • Resources
    • Directory
    • Classifieds & Mold Mart
  • Data
  • Events
    • RN Events
    • RN Livestreams/Webinars
    • Industry Events
    • Past Events
    • Rubber News M&A Live
    • Ask the Expert
    • Healthcare Elastomers Conference
    • Rubber In Automotive Conference
    • Women Breaking the Mold Networking Forum
  • Advertise
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
January 05, 2023 01:22 PM

Bridgestone showcasing 'sustainable mobility' at 2023 CES

Tire Business Report
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    BS_Evertire_logo_i.jpg

    NASHVILLE, Tenn.—Bridgestone Americas Inc. is planning to use its presence at the 2023 Consumer Electronics Show, which runs Jan. 5-8 in Las Vegas, as a platform to showcase its "comprehensive vision" for sustainable mobility.

    Bridgestone said its presence at CES 2023 serves as a demonstration of the company's E8 Commitment to becoming a "sustainable solutions" enterprise.

    At CES, Bridgestone will demonstrate its vision of end-to-end tire ownership and vehicle management experience with a goal of carbon-neutral transportation by focusing on three key themes:

    • Renewable natural rubber and tire recycling: Guayule is a form of natural rubber that is derived from desert shrubs in the arid regions of the U.S. and Mexico, and Bridgestone is co-developing tire-recycling technologies as part of its "Evertire" initiative.
    • "Smart Corner" digitally connected tires and air springs for electric vehicles (EVs): Vehicle performance, efficiency, safety and comfort are enhanced through sensor-enabled tires and air springs.
    • Digital concierge for personal and fleet vehicle management: Vehicle owners and operators are empowered with online, concierge-style vehicle management tools to service their vehicles on their terms.
    Related Articles
    Auto suppliers bring visions of a new era to CES
    EVs occupy the pole position heading into CES
    CarbonX to represent Netherlands at technology show

    Delivering sustainable mobility requires a company consider each stage of the tire and rubber product's life, Bridgestone said, from manufacturing and ownership to maintenance and end-of-life material circularity in order to arrive at the most responsible processes and tools for each step.

    Bridgestone is on record as having committed to increasing the use of recycled and renewable materials to 40 percent of its resources by 2030 and 100 percent by 2050.

    Exhibiting at CES will allow Bridgestone the opportunity to showcase several key elements of its aim for a sustainable and circular tire economy.

    Among these elements is Bridgestone's "Evertire" initiative, a multi-layered approach to recycling of tires at the end of their useful life to create new tires.

    Through this global effort, the company is working with partners to develop tire recycling technologies, such as the bioprocessing of end-of-life tires through a fermentation process. The materials resulting from this process are fit for re-use in the manufacturing of new tires.

    Bridgestone's E8 Commitment encompasses eight corporate values starting with the letter "E"—energy, ecology, efficiency, extension, economy, emotion, ease and empowerment—to realize a sustainable society.

    Bridgestone's exhibit is booth 5867 in the West Hall of the Las Vegas Convention Center.

    The Consumer Technology Association, which stages the annual trade show, calls CES the "most influential" tech event in the world and a proving ground for breakthrough technologies and global innovators.

    Letter
    to the
    Editor

    Rubber News wants to hear from its readers. If you want to express your opinion on a story or issue, email your letter to Editor Bruce Meyer at [email protected].

    Most Popular
    1
    Sailun's 'revolutionary' technology, R&D Center keys to North American growth plan
    2
    Hexpol Compounding Americas expects 'mixed outlook' for 2023 demand
    3
    Wacker's plan for growth is aggressive, sustainable
    4
    Bridgestone sees sales, profits soar in 2022
    5
    Passion for materials: Buterbaugh first female CEO in Greene Tweed's 150-year history
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Rubber News delivered straight to your inbox, free of charge.

    Subscribe Today

    Subscribe to Rubber News to get the best coverage and leading insights in the industry.

    SUBSCRIBE
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter

    MISSION

    To serve companies in the global rubber product industry by delivering news, industry insights, opinions and technical information.

    Contact Us

    2291 Riverfront Pkwy, Suite 1000
    Cuyahoga Falls,
    OH 44221

    Customer Service:
    877-320-1726

    Resources
    • About Us
    • Digital Edition
    • Staff
    • Advertise
    • Order Reprints
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Careers
    • Ad Choices Ad Choices
    • Sitemap
    Partner Sites
    • Tire Business
    • European Rubber Journal
    • Plastics News
    • Urethanes Technology
    • Automotive News
    • Crain Brands
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Best Places to Work
      • Rubber Division IEC
      • War in Ukraine
      • Automotive
      • Tire
      • Non-Tire
      • Suppliers
      • ITEC
      • Silicone
      • Online Exclusive
      • Latex
      • Technical Notebooks
      • Executive Action
      • Government/Legal
      • Opinion
      • Blogs
        • Products
        • Wacky World of Rubber
      • Sustainability
    • Airless Tires
    • Custom
      • Sponsored Content
      • White Papers
    • Resources
      • Directory
      • Classifieds & Mold Mart
    • Data
    • Events
      • RN Events
        • Healthcare Elastomers Conference
        • Rubber In Automotive Conference
        • Women Breaking the Mold Networking Forum
      • RN Livestreams/Webinars
      • Industry Events
      • Past Events
      • Rubber News M&A Live
      • Ask the Expert
    • Advertise
    • DIGITAL EDITION