TOKYO—Bridgestone Corp. has unveiled the new global brand tagline—"Solutions for your journey." The move, the compant said, supports its recently launched strategy to become a solutions and sustainable mobility company.
The tagline, unveiled July 9, aims to refresh the Bridgestone brand identity and is part the evolution to take its offerings beyond tires and diversified products, the Japanese supplier said.
"The introduction of the ... tagline signals our company's ongoing transformation to the world and communicates our long-term vision to be a sustainable solutions company," CEO Shu Ishibashi said.
Bridgestone's existing brand tagline is "Your Journey, Our Passion" and will be replaced by the new one in the second half of 2020 with a full-scale launch planned for the first quarter of 2021.