Bridgestone's recent strategic investments also include partnering with Yoshi and Tyrata, companies making their marks in the mobile car care and tire monitoring spaces, respectively.
Yoshi focuses on car care services for consumer, fleet and corporate customers. The new partnership with Bridgestone will accelerate both companies' ability to meet the needs of car owners through the expansion of contactless vehicle-related services brought directly to customer's homes and workplaces.
The partnership also allows Bridgestone and Nashville, Tenn.-based Yoshi to explore joint service offerings, such as pairing Bridgestone's company-owned retail service network and Firestone Direct mobile tire and services solution with Yoshi's fleet of mobile service vehicles.
Yoshi's consumer offerings include on-site automotive refueling, car wash and detailing, oil changes, vehicle inspection and more.
"Yoshi brings vehicle services and inspections directly to the customer's door, and those inspections result in recommendations on how to keep your vehicle safe and healthy on the road," Goldstine said.
Tyrata, meanwhile, offers automated solutions for small- to medium-sized fleets to gauge tire tread depth and the health of tires. This information can be combined with other data to enable predictive maintenance that will complement Bridgestone's existing tire and fleet management solutions.
Tyrata uses a drive-over technology to measure tire tread, collect tire wear data and provides actionable, cloud-based analytics. This strategic investment accelerates Bridgestone's efforts to deploy advanced mobility solutions that improve fleet safety, efficiency and sustainability.
Tyrata technology will complement Bridgestone's existing portfolio of tire and fleet management solutions, including: IntelliTire, a commercial truck tire pressure monitoring system; Reach, a cloud-connected platform that manages fleet service events; and Azuga, a fleet management software system featuring GPS tracking, video telematics and driver behavior management.
"Tyrata is a great example of how we can support our truck and bus businesses through digital and cloud-connected recommendations for tire management," Goldstine said.
These three new partnerships represent just a few of the ways Bridgestone is strategically developing fully integrated solutions that will help create a more accessible and sustainable mobility ecosystem. The company is pursuing new business models aimed at accelerating the tire giant's transformation into a technology-driven, sustainable solutions company.
"All three companies focus on smart technology solutions that either work to improve vehicle service and management or can be made even stronger technological powerhouses for having Bridgestone on board. They're all three natural fits in their own way, but again, with a common mission for that safer, more efficient, more sustainable future," Goldstine said.